Ronda Rousey is shown in 2015. (AP Photo/Jae C. Hong)

Ronda Rousey is reportedly trying to trademark another phrase, or several variants thereof. And while it shares a trait in common with the previous phrase on which she recently filed for a trademark — a distinct element of profanity — this one reflects the former UFC champion’s new mindset since suffering her first defeat.

Yes, the “F” in “FTA” stands for the word that letter so often does in initialisms (as an aside, I was amazed when I first learned that neither of the F’s in BFF — “best friend forever” — was that particular swear word). The trademark filing follows one that Rousey reportedly sought in August for “DNB”: “Do nothing b—-.”

At that time, Rousey was coming off of yet another dominating win, in this case a 34-second dispatching of Bethe Correia at UFC 190. Before that fight, which ran Rousey’s record to 12-0-0 and kept her grip on the UFC bantamweight crown, she had this to say:

“I have this one term for the kind of woman my mother raised me to not be, and I call it a do-nothing [expletive]. Or I call it a ‘DNB’ a lot of the time,” Rousey said, defining a DNB as “the kind of chick that just tries to be pretty and be taken care of by somebody else.” …

“I think it’s femininely badass as [expletive] because there’s not a single muscle on my body that isn’t for a purpose because I’m not a do-nothing b—-,” she added.

That was the undefeated, seemingly indestructible Rousey talking (and trademarking). Then she got battered in a stunning knockout loss to Holly Holm at UFC 193 in November, and things changed.

Following that fight, Rousey told Ellen DeGeneres Tuesday on the latter’s talk show, the MMA star considered suicide. “Honestly, I was in the medical room … and I was sitting in the corner like, ‘What am I any more if I’m not this?’ ” Rousey tearfully said on “Ellen.”

That frame of mind was corroborated by Rousey’s sister, who, in a December essay for Vice, said that piece of the fighter “died” at the hands of Holm. “I saw someone I cared about have her soul crushed,” Maria Burns-Ortiz wrote.

Eventually, Rousey began getting back on her feet, both literally and figuratively. In January, she posted a phrase to her Instagram account that seemed to reflect a comeback-minded attitude.

#quotephase

A photo posted by rondarousey (@rondarousey) on

Shortly after that, Rousey posted another note to Instagram, with an even more defiant message (albeit one that required some censorship by this media company). The fact that Rousey is seeking to trademark the phrase “FTA” indicates that, even if she is not in the most positive mindset possible, she certainly does not lack for motivation.


A much-publicized appearance, wearing nothing but body paint, in Sports Illustrated’s swimsuit issue, likely also helped restore some of Rousey’s confidence. It still remains unclear when she will get back into the Octagon, but the UFC fighter insists it will happen later this year, and ideally against the woman who dealt her such a blow in 2015.

“Of course I want to fight Holly,” Rousey told DeGeneres Tuesday. “I’m going to beat her and make everything right again.”