Bummed you’re missing out on a trip to Florida or Arizona to watch your baseball team’s spring training games? Don’t fret, social-media savvy Major League Baseball is doing it’s best to bring the fun of spring ball directly to you — or, rather, your phone.
MLB announced Friday that it, along with all 30 of its teams, will be publish Snapchat “stories” during spring training games on Friday, March 11, which is designated as “Snapchat Day.” Players will give fans an exclusive, on-the-scene look into their professional lives through photo and video available on the popular social media app right from bullpens and dugouts across the league via the “SnapBat.”
While the league’s social media policy prohibits personnel from utilizing smartphones during games, the SnapBat allowed players to bypass that rule and reach fans at home directly via Snapchat.
The bat-shaped selfie stick isn’t new to the league, having first made its presence known during last year’s all-star weekend.
— MLB (@MLB) July 17, 2015
— Mike Oz (@mikeoz) July 15, 2015
The spring training event was announced as part of a multi-year deal between MLB and Snapchat, which will also include coverage of the World Series and all-star weekend, as well as regular season games and events throughout the season.