It appears that, on Monday, LeBron James stopped following the Cleveland Cavaliers’ Twitter account. Whether that is a sign of the superstar’s possibly increasing disenchantment with the team remains to be seen, but the social media maneuver, brought to light by a fan, sparked a frenzy of speculation on the Internet.
Using an app called doesfollow.com, a Twitter user determined that James, or someone managing his Twitter account, unfollowed @cavs shortly before his team took on the Nuggets at home. If James does have frustrations with his current situation, he took them out on Denver, racking up an impressive triple-double (33 points, 11 rebounds, 11 assists) in a 124-91 Cleveland romp.
LeBron (31p 10r 9a) is nearing his 2nd triple-double of the season and 41st of his career. But let's talk about who he follows on Twitter.— Dave McMenamin (@mcten) March 22, 2016
Despite the fact that his Cavs, coming off of a trip to the NBA Finals, lead the Eastern Conference, there have been recent rumblings that James is not entirely happy in his second stint with Cleveland. The four-time NBA MVP, who can opt out of his contract after this season, worked out with former Heat teammate Dwyane Wade in Miami and posted cryptic tweets that hinted at potential turmoil.
Adding to the intrigue is the fact that James skipped his pre-game media session Monday. Joe Vardon of cleveland.com reported that was the first time the player had done that, barring occasions when he had missed games due to illness or for other reasons, since his 2014 return to the Cavs.
After the win over the Nuggets, James was asked about his apparent social-media snub. His answer? An uncomfortable pause, followed by a terse, “Next question.”
Prior to the win over Denver, James and Co. were drubbed Saturday by none other than his former team. During that contest, Wade scored his 20,000th NBA point, and, amid reports that James spent an extra day in Miami before returning to Cleveland, there was plenty of speculation online Monday that James was feeling nostalgic for his four years with the Heat.
Of course, this could all be much ado about nothing. NBA players are not required to follow their teams on Twitter, and not all of them do. Going to the trouble of un-following one’s team, though, does seem like a curious move, one that has made the Internet beyond curious about what it could possibly mean.