And it was funny at first, sometime last year when it began in earnest. But then everyone started using it. And then, sometime around Cam Newton’s deflation at the Super Bowl, the joke wasn’t funny anymore by virtue of sheer volume. It’s to the point where I’m not clicking on any tweet with Crying Jordan on it, because whatever it links to is guaranteed to not be worth my time.
“Twitter is evidence of our ability to flock. It is a spontaneous force of flocking of our species,” noted smart person Neil deGrasse Tyson told the New York Times in a story published Monday. And in some ways, getting a great mass of people going in the same direction is a good thing: human-rights movements, calls for justice, boat-naming. But at its worst, Twitter sends readers flocking toward unoriginality and groupthink, giving them a reason to actively avoid your content.
Cubs Manager Joe Madden’s shirt has the right spirit. Let’s make a meme out of it.