UCLA agreed to a 15-year, $280 million contract with Under Armour Tuesday, a deal that will result in the sports apparel manufacturer replacing Adidas as the Bruins’ supplier of shoes and uniforms. It’s the most lucrative in college sports history and as such, it represents a major injection of revenue.

Of course, the UCLA athletes who Under Armour is so anxious to see displaying its logo will see precious little of that revenue, at least directly. One Bruin who proved all too aware of that fact was none other than quarterback Josh Rosen, who started all 13 games as a freshman, setting numerous marks along the way.

On Tuesday, Rosen posted a graphic originally published by the Los Angeles Times showing how UCLA’s new apparel deal is larger even than those recently handed to sports-powerhouse schools such as Ohio State, Texas and Michigan. He added this caption: ““We’re still amateurs though…Gotta love non-profits #NCAA.”

Rosen subsequently deleted the post but not before the Internet took notice of it, so his point was made. With major college football and basketball programs awash in money from TV and apparel deals, not to mention other corporate sponsorships, it’s becoming increasingly hard to make the case that the athletes themselves be the only ones forced to adhere to any sort of notion of amateurism.

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In response to criticism, as well as some legal actions over that issue, many colleges began handing out stipends to student-athletes last year, making Rosen among the first to benefit from the unprecedented financial support. However (as reported by the Orange County Register), UCLA’s stipends for 2015-16 topped out at $5,500 per student, meaning that neither the quarterback nor any of his teammates exactly raked it in, receiving just enough to cover many of the costs of living that their scholarships don’t.

Compare that to the Bruins head coach Jim Mora, who made $3,350,000 last year (per USA Today). At least Rosen, who threw for 3,669 yards, 23 touchdowns and 11 interceptions last season, can look forward to rocking some fresh new duds this year.

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