If the Twitter-centric phrase “delete your account” became a cultural phenomenon Thursday thanks to presumptive Democratic presidential nominee Hillary Clinton, perhaps it’s time to remember another, very important school of thought when it comes to the social media platform.

Never tweet. It’s true. Sure, most of us do it. Tweeting can be a very useful, very important way to engage in conversation, exchanging ideas and information and seeing where the most important news of the day can be found. It can also be a soul-crushing dirge designed to make people uncomfortable to the point of misery. There’s an old saying, “if you don’t have anything nice to say, don’t say anything at all.” Substitute “tweet” for “say” and it’s pretty much the same idea.

This is all a roundabout way to bring us to the story of a Cavaliers fan who decided to call Steph Curry’s sister, his daughter and other members of his family a couple of crass, vulgar and outright homophobic names Wednesday, all because Sydel Curry had the temerity to tweet that she and her mother and grandmother were en route to Cleveland to watch the Warriors play in the Finals.

Yikes. Sydel Curry engaged with this person briefly before blocking him. But later — after some of the tweets were deleted — he was identified as an employee of a commercial and residential real estate firm in Cleveland, called Holton-Wise Property Group, and subsequently relieved of his job posthaste. The owner of the firm, James Wise, issued an apologetic tweet to the entire Curry family, as well as “anyone else who was offended by the actions displayed on Twitter by a former Holton Wise team member,” on Thursday afternoon.