The prices of Durant’s shoes have come down a little since the KD VIIs were released. The most recent shoe in his line, the KD IX, retails for $150.
“You get a $250 shoe for like $150,” Durant joked of his most innovative shoes yet.
Durant acknowledges he’s priced some people out, but he assures buyers get what they’re paying for with the shoes.
“On these shoes, you get it all, and for a nice price,” Durant said in the interview. “You get the newest innovation, you get the newest Zoom bag, and you get my story along with it. If you’re a fan of what I do in the game of basketball, this is perfect for you. As I evolved as a player, I knew that the shoes, in order for it to stay on the same course and trajectory [that I was headed], I might have to come up a bit on some of the stuff I said earlier. Hopefully people understand, and I think a lot of people have.”
The KD Line throughout the years
The KD I shoes were released in February 2009, retailing for $88. For basketball shoes, the KD I was affordable. He had another version of the shoes come out before All-Star Weekend, the KD I PEs.
The KD II, released in February 2010, retailed for $3 less at $85. Durant also had the KD II All-Star and the KD III shoes that same year. The KD II All-Star shoes were essentially the same as the regular KD IIs, but had a red and black color combination instead of the traditional color palettes.
It took nearly another year before Durant’s next shoes to come out. The KD IVs were launched on Dec. 3, 2011 and retailed for $95, only $7 more than the KD IIIs. These shoes were known for their wild color schemes. Durant, like in years past, released all-star shoes in addition to the original model.
The KD Vs launched on Dec. 8, 2011 with a Maryland color scheme inspired by the state flag. These shoes were the first to be priced over $100, retailing for $115. The All-Star version of these shoes were green with orange accents.
The KD VIs launched on July 3, 2013 with a teal and yellow color scheme. They jumped up in price to retailing for $130, compared with $115 for the KD Vs. The VIs looked more like soccer cleats than basketball shoes.
The cost of Durant’s shoes continued to climb. With the June 25, 2014 release of the KD VIIs, the shoes retailed for $195. Thus far, this is the highest Durant’s shoes have gotten in price.
The price for the KD VIIIs came down slightly to $180 retail for the July 11, 2015 launch.
Most recently, the KD IX dropped on last month. Those shoes retail for $150.