In an attempt to appeal to female fans, the Texas A&M football program hosted a “Chalk Talk For Women” event Thursday. During a presentation, Aggies assistant coaches Jim Turner and Jeff Banks offered both coaching tips and a few alternate lyrics to the school fight song, titled “Aggie War Hymn,” that the women found so offensive the coaches wound up suspended for two weeks. Talk about not knowing your audience. The offending lyrics can be seen here:

We are Aggie women
We are filled with estrogen
Hullabaloo, canek, canek, and back again

Maroon & white are the colors we love
We are putting down our dish towels
And taking off our gloves

No more lysol or cascade
We want to score Touchdowns
And walk in the parade

We are Aggie women & this is our song
Come on…bring it on…no more thong
Hullabaloo..caneck..caneck..and so on

Beyond just the reworded song, though, were the previously mentioned coaching tips, which contained a variety of sexually suggestive material. Texas Longhorns beat writer Anwar Richardson of and tweeted out images from a slideshow of the “instructional” material.

Aggies Coach Kevin Sumlin’s statement on the matter:

“There is absolutely no place in our program or in our University community for inappropriate conduct or degrading comments towards women, or anyone, regardless of intent.
While I was in attendance at the Chalk Talk event this week, I was engaged in meeting participants, taking photographs and signing autographs and I was unaware of the contents of Jim and Jeff’s presentations until this morning. Upon learning of the details, I immediately consulted with Director of Athletics Scott Woodward, and made the decision that both Jim and Jeff will be suspended without pay for two weeks effective immediately and will serve 20 hours of community service. I have addressed the issue with both of them and have their commitment to be better representatives of our program.
On behalf of Aggie Football, I want to apologize for the comments at Chalk Talk and also for my failure to review their individual presentations. I want to thank the almost 700 women who came out this week who not only participated in the program but who supported a worthy cause in the Twin City Mission.”

Turner and Banks also weighed in with a statement of their own:

“We want to sincerely apologize to the passionate Aggie fans and to women everywhere for our failed attempt at humor during this week’s Aggie Football Chalk Talk and fundraiser. We clearly understand now that our comments and slides were not appropriate or consistent with the values of our football program or our Department. We must do better, and we will.”

Turner formerly coached the Miami Dolphins’ offensive line and was fired in February 2014 in the aftermath of the team’s bullying scandal involving linemen Jonathan Martin and Richie Incognito. He later filed a defamation suit against attorney Ted Wells (of Deflategate fame) and Wells’s law firm Paul Weiss, claiming that both his reputation and career “were unfairly affected.” Turner coached at A&M from 2008 to 2011 before returning to the school this year. This doesn’t seem like a great way to get his second tour with the Aggies started.