Patriots quarterback Tom Brady is finally getting around to the acceptance phase of Deflategate, appearing to mock all the hubbub in a new commercial that was unveiled Wednesday morning.

The commercial, part of Foot Locker’s “Week of Greatness” campaign, shows Brady at a diner overhearing two fans who are wondering aloud about how the company has sustained its success.

“Just because something is great year after year doesn’t mean anything is going on,” Brady says to the fans. “Why can’t some things just be great? It starts with questions, and then questions turn into assumptions, and then assumptions turn into vacations. So why would you punish the Week of Greatness for something that never even happened? I lost my appetite.”

Week of Greatness, for those of you who aren’t Foot Locker aficionados, is what the company calls its seven-day flurry of sneaker releases ahead of Thanksgiving. The commercials celebrating it only run for 10 days, so they need to have an impact, like when Mike Tyson returned Evander Holyfield’s ear, Craig Sager burned his crazy-quilt suits and Brett Favre finally decided to walk away.