So much for DeMarcus Cousins and that whole media relations training thing. For the second time in less than a month, the Kings center found himself in heated exchanges with a member of the Sacramento media.
Cousins’s temper flared up Monday after a win over the Lakers, when he confronted and shouted expletives at a columnist for the Sacramento Bee regarding a story last weekend that covered a recent incident at a New York City club in which the big man and teammate Matt Barnes were involved in an alleged assault that has resulted in a federal lawsuit. The columnist, Andy Furillo, made reference to another incident — this one from last spring — that involved Cousins and his brother Jaleel, currently a player with the Dallas Mavericks’ D-League affiliate, in the piece. Needless to say, Boogie wasn’t having it.
(Warning: This video contains strong language)
As can be seen in the video, Cousins approaches Furillo, puts his finger in the columnist’s face, and curses at him. This is not the first time Cousins has attempted “to control the media,” as phrased by the Bee in a follow-up piece published Friday, also referring to the 26-year-old’s behavior as “media intimidation.” Cousins also seems to have beef with Leo Beas of ESPN’s Cowbell Kingdom, which comes across strongly in the video when he refuses to answer questions from any reporter in the Kings’ locker room as long as Beas is in the scrum.
Per Sam Amick of USA Today, the NBA is aware of the incident and will likely penalize Cousins for his behavior. The Kings issued a statement regarding the matter on Thursday.
“We are committed to being open and transparent, and any hint of media censorship is unacceptable,” it said. “There is an ongoing review into this matter, and we will take the appropriate steps immediately upon its conclusion.”
Cousins, now in his seventh season out of Kentucky, is averaging a career-best 28.3 points for the 10-16 Kings. Sacramento beat the Grizzlies, 96-92, in Memphis Friday night, with Cousins scoring a game-high 22 points.