In one of the more unlikely developments surrounding a sports event, a Boycott Budweiser movement has taken root over the commercial that features an immigration theme.
“Our focus this week is on our Super Bowl ads and our brands,” Marcel Marcondes, vice president of marketing at Anheuser-Busch, wrote in an email to The Post. “We created the Budweiser commercial to highlight the ambition of our founder, Adolphus Busch, and his unrelenting pursuit of the American dream. This is a story about our heritage and the uncompromising commitment that goes into brewing our beer. It’s an idea we’ve been developing along with our creative agency for nearly a year.”
Still, social media users were angry enough to suggest they’d look for a different brand of suds.