The roof at NRG Stadium in Houston was closed for Sunday’s Super Bowl. But the prices at concession stands during the game were through said roof.
How does $11 for a soda sound? Of course, it was a “souvenir soda,” presumably meaning a very special cup, to which purchasers could later point and talk about the time they drank a Coke while watching the Patriots take on the Falcons.
Popcorn cost $15, although it was “bottomless.” Because the thing most people want after plowing through a bucket of popcorn is more popcorn.
Want a pretzel — er, artisan pretzel? That’ll be $9, not including a dip such as “artisan three cheese” or “lager mustard,” each of which cost an extra $3.
At one stand, a single-shot cocktail cost $15, but attending the Super Bowl is practically the definition of “go big or go home,” right? That’s why the $30 double made so much more sense. Making even more sense? A $30 lemonade spiked with a double shot.
Frozen margaritas were selling for $18, and premium beer went for $14. During the regular season, the same items sold for $14 and $12, respectively, at NRG Stadium, so it wasn’t as if fans at Texans games weren’t getting soaked as well, just not quite as shamelessly.
According to ESPN, Super Bowl T-shirts were priced between $35 and $40 at the stadium, with sweatshirts in the $80 range. Hats were around $30, with the exception of some $75 snapbacks.
Of course, ticket prices on the secondary market were in the thousands, so a few extra bucks for food and drinks probably didn’t make everyone at the stadium blink. But with all the Super Bowl revelry going on across the country, some folks who actually went to the game may find themselves suffering from financial hangovers.
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