The Super Bowl was held in Texas, but that hardly guaranteed a warm reception for Jerry Jones. In fact, when the Dallas Cowboys owner was introduced during the first half of the game, he was loudly booed by thousands in attendance at Houston’s NRG Stadium.

Jones was shown on the stadium monitors while being presented as part of the 2017 Pro Football Hall of Fame class. The other six inductees, including LaDainian Tomlinson, Kurt Warner and Terrell Davis, were greeted with cheers, but Jones received a noticeably negative reaction.

That the game was in Houston probably did not mean that the crowd there was heavily drawn from that city, which has a long-standing intrastate rivalry with Dallas. Thousands of Patriots and Falcons fans were in attendance, of course, as well as numerous others from all over the country.

But Jones has made himself arguably the NFL’s least-liked figure this side of Commissioner Roger Goodell. His appetite for publicity, while being heavily involved in running an organization that has long trumpeted itself as “Americas’s Team,” has had a predictably polarizing result.

At least one other person at the stadium Sunday could relate, as Tom Brady was heavily booed during last year’s Super Bowl, held at Levi’s Stadium in Santa Clara, Calif. During the game between the Broncos and Panthers, in the midst of the Deflategate saga, the New England quarterback was introduced during a pregame ceremony and heard it from the crowd.

To his credit, though, Jones appeared to take his own boos well, offering a wave and a wry smile. He may have been already thinking ahead to the bust he will be getting this summer in Canton, Ohio.

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