BB: It is how a team connects to its fans.
BB: The goal. There’s no medals for trying. This isn’t like eighth grade where everybody gets a trophy. We are in a professional sport, and it is competitive to win. That’s what we do.
BB: Yes. That would be another word.
Belichick, who will turn 65 on Sunday, was a little longer-winded about how long he plans to coach. “I am kind of shortsighted here so I’m good certainly good here this year, good for a while. I like what I am doing, I enjoy all parts of the game — the team building, training camp, game days, the excitement of Sunday.”
He even cracked a little joke. “It beats working.”
He doesn’t often talk much about Brady, with whom he will forever be joined, but he told Welch that he’s a “really special player to coach.”
“Tom works very hard. He is very smart, he’s trained hard, he’s worked hard on his throwing mechanics, he’s worked hard on his mental understanding of the game and process. He’s earned everything that he has achieved, but … he’s not a great natural athlete. He is a very smart, instinctive football player.”
Talent isn’t necessarily the first word that came to his mind.
“It isn’t all about talent,” Belichick said. “It is about dependability, consistency and being able to improve. And again, if you work hard and you are coachable and you understand what you need to do you can improve.”
Oh, and there was one other thing. Not that it will be a surprise coming from a coach who has in the past referred to the apps MyFace, YourFace, InstaFace, SnapFace and Yearbook. He really, really, really hates social media.