“We are incredibly sorry,” Adidas said in a statement. “Clearly, there was no thought given to the insensitive email subject line we sent Tuesday. We deeply apologize for our mistake. The Boston Marathon is one of the most inspirational sporting events in the world. Every year we’re reminded of the hope and resiliency of the running community at this event.”
Adidas’s apology was a bit too late for many on Twitter, however:
According to the Boston Globe, at least two survivors of the 2013 bombing competed in this year’s race.