To tweet about an important sports event as quickly as possible, sometimes it helps to have certain aspects of it, such as the wording and a photo, assembled ahead of time. However, one Boston TV station is likely wishing it had waited to get a “live” photo from Sunday’s AFC championship game rather than using one from a previous game between the Jaguars and Patriots.
Shortly after New England defeated Jacksonville, 24-20, WCVB alerted its Twitter followers to the game’s result. Unfortunately, the photo used by the station featured a particularly notorious — not to mention deceased — former member of the team: Aaron Hernandez.
That’s the No. 81 worn by Hernandez from 2010 through the 2012 season, before he was arrested and convicted of murder. In April of last year, the former tight end committed suicide in his prison cell.
The photo is from a Patriots preseason game against the Jaguars on Aug. 12, 2011, a season in which New England wore an “MHK” patch to honor Myra Kraft, the wife of Patriots owner Robert Kraft who died of cancer in June of that year. Of course, Patriots fans would not have needed to see the patch to know there was something distinctly out of place about the image.
WCVB eventually deleted the tweet, but not before gaining widespread notice for striking a jarringly discordant note on a night of celebration for the Patriots and countless Boston-area residents. “How the heck are the Jags supposed to win if the Pats are playing zombies,” one Twitter user jokingly wondered.
“A news service that provides WCVB some digital content accidentally posted a picture of Aaron Hernandez in connection with the Patriots’ AFC championship win on our social media accounts,” a WCVB spokesperson told The Washington Post via email. “It’s truly embarrassing and unacceptable. We apologize and are working with that team to correct this error so something like this never happens again.”
(H/T Awful Announcing)
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