No, Tom Brady doesn’t always win, but to his children, it must seem like it. Five Super Bowl rings will do that to you. So it’s not a tremendous surprise his younger children, ages 8 and 5, were pretty upset after dad and the New England Patriots couldn’t pull off what felt like an inevitable comeback against the Philadelphia Eagles in Super Bowl LII.

But Brady and his wife, Gisele Bündchen, used the loss as a lesson for their children, Brady says in an upcoming episode of “Tom vs. Time,” a Facebook show about the final seasons of his NFL career. A preview of the episode aired Wednesday morning on “Good Morning America.”

“That was the first time that I had really seen my kids react in that way. You know, Benny was crying, Vivi was crying, and they were sad for me and sad for the Patriots,” Brady says in the clip. “But I just said to them, I said, ‘Look, you guys, this is a great lesson. We don’t always win. We try our best, and sometimes it doesn’t go the way we want.’”

“In the end, the Patriots fan in me didn’t get the storybook ending I desperately craved for our series ‘Tom vs Time,'” series creator Gotham Chopra said in a statement. “But instead I got a moment in which our main hero – Tom – would learn something pretty valuable in the loss. Hard to lament too much about that.”

It’s a fair lesson Brady shared, one that football fans have often felt after their team has played the Patriots during Brady’s 18-year career.

But it also might be a sign that the GOAT’s competitive metabolism might be slowing down just a touch. This is a guy, after all, who once said:

You never get over losses. I’ve never gotten over one loss I’ve had in my career. They always stick with me.”


I’m a pretty good winner. I’m a terrible loser. And I rub it in pretty good when I win.”

And that last quote, that’s actually just an excerpt. The full quote is about backgammon games in the New England locker room, which Brady is famous for destroying if he should lose.

The full quote:

“I’m a pretty good winner. I’m a terrible loser. And I rub it in pretty good when I win. But as soon as I lose, those backgammon sets, I broke more backgammon sets. I’ve dropped elbows on ’em. I don’t know. It’s like I wish I had a punching bag nearby sometimes.”

Pray tell, what lessons has Brady learned from those losses?

His latest message, in any case, was similar to the one Bündchen delivered to their children in the moments after the Super Bowl loss.

“Daddy won five times. They never won before,” she said of the Eagles, according to USA Today. “Their whole life, they never won a Super Bowl. You have to let someone else win sometimes.”

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