Three million preorders for the $90 shirts came in, and Nike stores sold out their retail inventories Friday.
Customers lined up for blocks in Nigeria’s capital of Lagos as well as in London to purchase the kits, which have become as much of a fashion statement as a way to support the Super Eagles in this month’s World Cup.
The kits are modeled after those worn by Nigeria’s revered 1994 team and feature the zigzag design meant to mimic an eagle’s wings.
“Naija,” the name of the collection and the word stamped across the front of one of the kits, is a patriotic slang term among the nation’s youth. It can be literally translated to mean “the new Nigeria” and often is a moniker for the fast and fun life of Nigeria’s middle-class cosmopolitan younger generation.