The broadcasts will begin Wednesday night with coverage of the opening rounds of the league’s inaugural playoffs on ESPN3 and Disney XD. The opening night of the Overwatch League Grand Finals from sold-out Barclays Center in New York will be shown on ESPN at 7 p.m. EDT on Friday, July 27. The concluding night of the finals will be shown live on ESPN3 and Disney XD the following evening, with a rebroadcast airing on ESPN2 on Saturday, July 28 at 9 p.m. EDT.
ABC will air a recap show featuring highlights from the finals Sunday, July 29.
“We’re excited to be working with ESPN and DisneyXD to bring Overwatch esports to an even wider audience,” Pete Vlastelica, president and chief executive of Activision Blizzard Esports Leagues, said in the release. “We’ve seen incredible passion and support from fans during the inaugural season of the Overwatch League, and we’re looking forward to capping it off for them with an epic Grand Finals at Barclays Center later this month.”
The announcement continues a wave of growth for the burgeoning esports industry. Financial services company Goldman Sachs just issued a comprehensive report predicting revenue from esports will approach $3 billion by 2022. More and more games are embracing competitive gaming and the formation of esports leagues.
The Overwatch League was one of the newest, launching in January after securing franchise investments from prominent owners in the traditional sports world like Robert and Jonathan Kraft of the New England Patriots, Stan Kroenke of the Los Angeles Rams and Steve Kaplan of the Memphis Grizzlies, among others. The buy-in for each of the first 12 franchises — which span the globe from Shanghai to Seoul, Los Angeles, Dallas, New York, Philadelphia, Boston and London — was $20 million.
In April, the NBA held a full-on draft to launch its own esports league around the popular NBA 2K series. Major League Soccer announced plans for a league based around the EA Sports-produced FIFA series. The NHL also recently signaled its desire to ramp up its efforts around esports to “build more interest and a greater connectivity to our game through the hockey video game,” Commissioner Gary Bettman said in a recent interview with ESPN.
The Overwatch League has enjoyed success in its first season. Twitch purchased streaming rights just before its first matches for $90 million over two years, and the league’s channel has had more than 107 million total views. The new deal with ESPN and Disney will not replace the league’s deals with Twitch.
“We are turning the corner here in terms of our interest and engagement in the esports category,” ESPN Vice President of Digital Media Programming John Lasker said in a report published Wednesday on ESPN.com. “We’ve had an interest and have been watching pretty closely how the first year of the Overwatch League has been progressing, and we’re really excited to be a part of this. Clearly by the way we’re going to be covering it starting with the playoffs and the finals this year certainly speaks volumes to our excitement and our enthusiasm overall for esports moving forward.”
The Overwatch League Grand Finals broadcast on ESPN will be the first time the network’s main channel has aired competitive video gaming in prime time, according to the release. The event carries a prize pool for $1.4 million.
ESPN has previously aired events such as “Heroes of the Dorm,” occasionally enduring internal criticism. ESPN also holds the broadcast rights to popular esports properties such as the North American division of the League of Legends Championship series.