It may have had something to so with the fact that St. Louis running back Todd Gurley is a client of the rapper's talent agency.
Rapper/sports agent passes on the chance to sign the high school coach.
Rapper/entrepreneur tells Vanity Fair he knows about budgets and that's the key thing.
Deal would cover 10 years -- and don't be surprised if Jay Z's client gets it.
Brooklyn's coach will also get part ownership of Barclays Center for $500,000.
King James drew attention to the drive by posting video on social media.
Rapper's agency is growing, but that may not be a good thing for sports.
Oklahoma City Thunder is the latest signee, joining Robinson Cano, Victor Cruz and Geno Smith.
Documentary commercial for new album steals the show.