One that happened to fail spectacularly.
“The Gates-based grocer said that nine of its Virginia stores had sold out of the Trump-branded wine despite efforts to boycott the product and Wegmans for selling it,” the Democrat & Chronicle reported Friday.
A spokesperson for the grocer protested that it had been selling the vintage long before Trump bought it (“It’s a Trump deal!” the future president said in 2011) and gave it to his son to manage.
But the boycotters do not make exceptions.
Wegmans ended up on the #GrabYourWallet campaign’s list of companies to blackball until they stop selling the Trump brand.
“I personally will not shop there,” Terry O’Neill, president of the women’s group, said in response to her members’ boycott.
Almost immediately, skepticism bubbled up in the wine aisles.
Trump boycotts tend to go one of three ways:
Sponsors might run for the hills, as Kawasaki USA did from Trump’s old show, “The Celebrity Apprentice.”
So it went with Wegmans, which rapidly sold out of Trump wine at every store in Virginia but one — where several dozen bottles of Meritage and Cru remained by mid-Friday, according to the Democrat & Chronicle.
It would be hard to call that a victory.
At Wegmans: mission accomplished. Until the grocer can restock its shelves next month, there’s none to buy.