Baking companies have been “concerned about this for a while because it has the potential to have a negative impact on their brand image,” Gareth Elwin, FDL divisional director, told Food Navigator.
FDL was inspired to make the poppy seeds after a number of high-profile incidents that resulted in positive drug tests, including one from a 72-year-old British TV reporter. Most poppy seeds have morphine levels at 900 parts per million. But FDL’s seeds have morphine levels at fewer than 20 parts per million — far less than what would show up on a drug test, according to Food Navigator.
Elwin also told Food Navigator that the company has already signed a deal with a bread company. FDL did not immediately respond to an inquiry from The Post about when and where the poppy seeds will be available.
In the meantime, maybe lay off the everything-bagels (and the “everything” everything else, since the spice mix has become increasingly popular lately), if your workplace does regular drug testing. But fear not! Help is on the horizon.
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