On the other side, there’s Pennywise, the villain of Stephen King’s “It,” which was just rebooted in a resounding box office success. He looks like this:
Pretty different, right? They both have red hair and noses, and white faces, but one clearly looks like he’s going to try to cheer up sick kids at a hospital, and the other looks like he’s going to lure those kids to their deaths. But Burger King Russia has filed an official government complaint to the Federal Anti-Monopoly Service demanding the film be pulled from theaters because — inexplicably — they think that Pennywise’s supposed resemblance to Ronald gives McDonald’s an unfair advantage. Yes, they think a clown that terrorizes children in a horror movie is driving customers to their competitor.
The idea that McDonald’s is benefiting from Ronald’s resemblance to Pennywise is, of course, laughably misguided. After a spate of creepy clown sightings around the world last year, McDonald’s cut back on appearances for its mascot, which they told the Associated Press was an attempt to be “thoughtful in respect to Ronald McDonald’s participation in community events” as a result of the “current climate around clown sightings in communities.” And you can bet McDonald’s isn’t happy about this parody trailer for “It” that stars Ronald McDonald instead (the video contains crude language and gore).
“It” opened Sept. 7 in Russia and has grossed $14 million in the country so far, according to the Hollywood Reporter. Meanwhile, Burger King has been making a big push in the Russian market, and has introduced a new cryptocurrency, WhopperCoin, for Russian customers. The “It” complaint was first reported by the Russian publication Vedomosti.
Newsweek reported that Andrey Kashevarov, deputy head of the FAS, told publications, including Russian news agency Ria Novosti, it was not concerned with the content of the film because the “author of the script [and] the director” have their own “artistic perception” of the Pennywise character. One that presumably doesn’t involve adventures with his friends Grimace and Mayor McCheese.
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