The forthcoming Argentine steakhouse from Philadelphia's Jose Garces in the Loews Madison Hotel now has a name:  Rural Society, inspired by La Exposicion Rural, an annual cultural and political event held in Buenos Aires since 1866.

 Iron Chef Jose Garces (Photo by Michael Spain Smith/Courtesy of Revel Entertainment) (Photo by Michael Spain Smith/Courtesy of Revel Entertainment)

As such, says Garces, the new restaurant's design will be "sophisticated and warm, even a touch sultry." Think warm woods, a bar specializing in whiskey and Italian aperitifs and a 10-foot grill that will burn wood imported from Argentina.  The chef says his interest in the country and the theme dates back to when he cooked at Bolivar in New York in the late 1990s.  The 150-seat Rural Society will open "mid-summer," says Garces, with chef de cuisine Luis Goral, formerly of Amada in Philadelphia and Mercat a la Planxa in Chicago, in the kitchen.

The space has been vacant since the Federalist closed last summer.

Rural Society, 1177 15th St. NW. Expected to open mid-summer 2014.