After stretching to two days last year (and to a $175 ticket), it's back to just one.
Two, 12-hour days of taco-eating and concert-gazing "is very tiring," explained Sweetgreen co-founder Jonathan Neman, who added that for the 2015 festival, "We were able to get the Weeknd and Kendrick [Lamar] and Calvin Harris. We were, like, this is worth two days."
Tickets go on sale Friday for the festival, whose noteworthy acts include Eagles of Death Metal. The band was catapulted into the public sphere last year when their November concert at the Bataclan in Paris became the site of a horrific terrorist attack that left more than 80 dead.
"They didn't want to go quiet after that happened," Neman said. "For us, booking them was support of the band and this idea that they're not going to just stop playing because that happened."
Otherwise, the festival boasts a typically eclectic mix of indie rockers, hip-hop and electronica. As always, Sweetlife is heavy on up-and-comers such as Shamir and DIIV, with one throwback act -- Blondie -- thrown in for good measure. PartyNextDoor, the Drake protégé from Canada, is the festival's rap offering, Mac DeMarco fills the indie-rock slot, and the 1975 and Halsey will serve as headliners.
The festival, of course, has also long had a "second bill," of food vendors who elevate the usual nachos-and-hot dogs fare at concerts to include banh mi and Korean tacos, pho and green juice. Among the eateries announced Tuesday are DGS Delicatessen, Chaia, Maketto and Woodberry Kitchen. (Momofuku and Momofuku Milk Bar were originally announced, but have not yet been confirmed by Sweetlife organizers.)
Tickets for the festival will be priced from $100 for general admission (lawn and limited pavilion seating) tickets to $150 for VIP tickets (which include access to special pavilion seats, water and private restrooms). They go on sale to the general public Friday at 10 a.m. via Ticketfly. A presale starts Wednesday at 10 a.m. (follow @sweetgreen on Twitter for an access code).
See the full bill (so far) below:
Eagles of Death Metal
[This post has been updated]