The Jamaican subculture found a subsequent home in England in the 1970s and 1980s, and, fast-forwarding a few decades, its cool has deepened in modern day England. The rudeboys (and gals) photographer Dean Chalkey’s ‘Return of the Rudeboy’ exhibition–curated by stylist and creative director Harris Eliott–reflect a modern rudeboy whose influence is less about disrupting and more about influencing music, fashion, art, technology and business. The term rudeboy has grown from being a slang term exclusive to one sect, to encompassing a lifestyle that is more inclusive to both men and women. Projecting ones individuality through style and attitude is the cornerstone. Rudeboys today in a sense have taken their style cues from their predecessors of cool, and have become the leading creatives and entrepreneurs.
All Photos by Dean Chalkey/Somerset House
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