In 2013, 36-year-old entrepreneur Cristian Castagnoli came up with the idea to create a safe, controlled space called the Anger Room, where people could take their frustration out on inanimate objects. The rooms are modeled after the “rage rooms” of Serbia. In 2013, Castagnoli opened the first Anger Room in Italy, and the success of these rooms among Italians has since taken off — to the point where Castagnoli is working to bring the Anger Room franchise to more parts of Italy and abroad.
“The Anger Room is a place where anger can be expressed,” Castagnoli says. “Where portions of time can be bought to destroy things inside the room with baseball bats or demolition hammers. For some people this is like a “reset” key that physically and symbolically removes anger and grudges accumulated over the years. For other people, instead, this is a monthly or weekly necessity that helps let out and eliminate ill feelings.”
Castagnoli has found that nearly 80 percent of his primary client base are women. Clients range in age from 18 to 40, and span the social spectrum from housewives and students to managers and freelance professionals. All are briefed on the rules in advance, which include signing release forms, and they are forbidden to enter in the room if they’ve used drugs or alcohol, are pregnant or recently had an operation. Once inside the rooms, which measure 4 x 3 meters, the clients choose a baseball bat or a demolition hammer, and they can select or bring their own music. Inside, the rooms are filled with wooden furniture, chairs, empty bottles, small glass cases, demijohns, porcelain objects and a punching bag; all of the items are usually found in flea markets. And after the session, each person receives a copy of his or her session on DVD. And if the session does not provide more peace of mind … it does provide a workout, at the very least.