One of those experiences was first encountering photography while in high school in Calgary, Alberta. When my art teacher lent me his Pentax 35-millimeter camera, it became a portal into a new world. My fascination with the power of images would eventually lead to my working as a photojournalist for various publications, including The Washington Post, but over time I began questioning depictions of Africans and African Americans in the mass media. It dawned on me how the supposedly neutral form of photography was a tool that had helped perpetuate stereotypical images of black people globally and erased a complex past and future.
Increasingly, I was finding traditional forms of artistic expression — in music or visual arts — more exciting and innovative than contemporary art pieces. As I explored these areas myself, traditions of face painting, not only in Africa but globally, inspired me. I was struck by the stylistic commonalities in face painting throughout all cultures, and that got me thinking about the masks we all use in our daily lives. My use of masks and colors, in which I mix styles from various Ethiopian tribes and face-painting designs worldwide, is not simply an aesthetic choice; it’s meant to simultaneously attract viewers while destabilizing their automatic categorization of the subject in question — a “portrait of a black woman,” for example. People have asked me if I am intentionally whitewashing the models as a political statement, but my hope is that the initial dissonance viewers feel will give way to probing the work further and considering the universality of struggles worldwide. The masking in my photographs is, in a sense, my attempt to uncover other masks and consider underlying truths.
When I create my photographs I am responding to the many images of war, suffering and hate that bombard us daily. And my own efforts underscore my belief that as Africans we must be part of the creation of images that tell the story of a continent in transition between past, present and future through our own authentic voices and lenses.
Aida Muluneh is the founder of Desta for Africa Creative Consulting, a company that promotes development in Ethiopia through culture, and the Addis Foto Fest, a biennial international photography festival based in Addis Ababa, Ethiopia. Her work is featured in “Being: New Photography 2018,” at the Museum of Modern Art in New York through Aug. 19. The exhibit showcases work by 17 artists from around the world. You can find more of Muluneh’s work at www.aidamuluneh.com.
In Sight is The Washington Post’s photography blog for visual narrative. This platform showcases compelling and diverse imagery from staff and freelance photographers, news agencies and archives. If you are interested in submitting a story to In Sight, please complete this form.
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