A Dutch design team has created a poster that, when certain parts of it are touched, produces sound.

A screenshot from the video "Sound Poster 1.0." (Vimeo)
A screenshot from the video “Sound Poster 1.0.” (Vimeo)

The team, called Trapped in Suburbia, developed the poster using conductive paint. The poster makes different sounds based on which shapes are touched. PSFK’s Ross Brooks writes that the team has said this is the first in a series of such technologies, marrying the world of analog and digital.

If the technology can be further refined, movie posters may never be the same again.

(via PSFK)