Here’s what we’re reading/watching today:

1) It’s Friday, so we’re starting on the lighter side, so to speak. A meteoroid crashed into the moon on March 17, producing a flash roughly 10 times as bright as any seen since NASA researchers started monitoring meteoroid impacts on the moon. Meteoroid collisions with the moon are common, but as far as we know they’ve never been this bright before:

An artist rendering of a meteroid impact on the surface of the Moon. (NASA)

A still of the meteroid impact on March 17, 2013. (NASA)
False color frames, provided by NASA, show the explosion that occurred on the surface of the moon on March 17, 2013 According to NASA, "the flash was as bright as a 4th magnitude star." (NASA)
False color frames show the explosion that occurred on the surface of the moon on March 17, 2013. According to NASA, “the flash was as bright as a 4th magnitude star.” (NASA)

(NASA via io9)

2) We are watching the live coverage of the House Ways and Means Committee hearing reviewing the finding that the IRS had singled out conservative groups for questioning over their applications for tax-exempt status. Our colleagues over at PostPolitics have live updates of the hearing as it progresses.

3) A Bloomberg Global Poll shows that Apple is slipping in the eyes of Bloomberg customers:

“Now, 71 percent of poll respondents say the Cupertino, California, company has lost its cachet as an industry innovator, which includes 28 percent who say it is permanent and 43 percent who say it may be a temporary hiccup. There are still true believers; 23 percent said Apple remains the best in the business. Six percent were unsure.”

In other news, Apple CEO Tim Cook will be coming to Washington on Tuesday to testify before the the Permanent Subcommittee on Investigations.

4) TopCoder founder Jack Hughes offers his take on the future of value creation in a piece for the Harvard Business Review:

“Value creation in the past was a function of economies of industrial scale: mass production and the high efficiency of repeatable tasks. Value creation in the future will be based on economies of creativity: mass customization and the high value of bringing a new product or service improvement to market; the ability to find a solution to a vexing customer problem; or, the way a new product or service is sold and delivered.”

5) And the Umbrella Project is back. MIT is inviting faculty and staff to “light up the night sky” on Sunday, arming them with lit umbrellas and then projecting video of the assembled group on a screen so they can see the patterns they are creating. The technology transforms individuals into pixels. The work is a collaboration between MIT and the Pilobolous dance company. Here’s a look at a similar gathering in October 2012. (via PSFK)

UP: The Umbrella Project from Pilobolus on Vimeo.