Marketers are constantly looking for new ways to get their brands in front of audiences. Intel and the Spanish soccer team FC Barcelona have teamed up with a clever approach that will debut Saturday.

An “Intel Inside” logo will be placed on the inside of jerseys. For the most part this ad will never be visible. But if a player scores a goal and lifts his jersey partially over his head, the ad will enjoy prime real estate. Given how often goals and goal celebration are re-watched by fans, the ad might actually get a lot of mileage. But all that hinges on how a player chooses to celebrate.

Forbes reports that Intel is paying $25 million over five years. We’re sure they’re hoping for a lot of goals.