The Washington Post

May the Fourth be with you’s unstoppable rise, in one chart

May the Fourth be with you keeps getting bigger. If the trend continues — based off these Google searches — it could be as big as Festivus in 2026.

For those who aren’t familiar with the “holiday,” my predecessor Emi wrote a fine piece on it back in 2012:

The day is not, for example, the anniversary of the first Star Wars film, originally released as “Star Wars,” and later given the title “Episode IV: A New Hope.” (Thanks, commenter “razellezar”!) That film’s release date was May 25, 1977. The Los Angeles City Council declared that day to be the official Star Wars Day, but fans aren’t having it. After all, “May the twenty-fifth be with you” is just, well, silly. Besides, some Star Wars fans may have other plans, since May 25 has also been dubbed “Geek Pride Day” and “Towel Day.”

Between May Day, May the Fourth be with you and Cinco de Mayo, we’re running out of vacant days in early May to celebrate.

Matt McFarland is the editor of Innovations. He's always looking for the next big thing. You can find him on Twitter and Facebook.
Show Comments

Sign up for email updates from the "Confronting the Caliphate" series.

You have signed up for the "Confronting the Caliphate" series.

Thank you for signing up
You'll receive e-mail when new stories are published in this series.
Most Read



Success! Check your inbox for details.

See all newsletters

Close video player
Now Playing

To keep reading, please enter your email address.

You’ll also receive from The Washington Post:
  • A free 6-week digital subscription
  • Our daily newsletter in your inbox

Please enter a valid email address

I have read and agree to the Terms of Service and Privacy Policy.

Please indicate agreement.

Thank you.

Check your inbox. We’ve sent an email explaining how to set up an account and activate your free digital subscription.