The robots may be coming for their jobs, but that isn’t stopping millennials from being excited about staying in hotels staff by robots.
Research conducted by Software Advice delivered predictable findings — young people excited to try a new technology, and older people with little interest.
Of those who said they’d be very excited to utilize the services of a robot in a hotel, 62.7 percent were between the ages of 18 and 34. The overwhelming majority of respondents who said they were not excited about utilizing such a robot — 69.6 percent — were above the age of 45. Seventy seven percent of those who said they would choose a hotel with a robot over one without one were between the age of 18 and 34.
Taylor Short, a market research associate at Software Advice, who conducted the survey this September, chalked the differences up to the unique desires of different generations.
“If you can set millennials up in a hotel staffed by robots that’s something they can share on Facebook and Twitter,” Short said. “Something that creates a story that they can share with people whereas maybe baby boomers and older groups are looking for the classically high-end luxury hotel with the elaborate ballroom.”
Almost no hotel guests have encountered a robot during a stay, as only one hotel in Cupertino, Calif., has begun using a robot to make deliveries to rooms. So the novelty effect is still appealing. As robots become cheaper, and the trend toward automation continues, it’s reasonable to expect robots to be more common in hotels.
The survey gathered 1,944 total responses. Fifty six percent expressed at least some interest in utilizing robotic services in hotels.