What are you wearing?
That’s a question that’s tossed at chic celebrities strolling the red carpet. It’s also a question Facebook chief executive Mark Zuckerberg will never get. After all, his wardrobe is 50 shades of gray, minus 49 of them.
Day in and day out Zuckerberg dresses in the same gray T-shirt. Unseasonable weather might trigger Zuckerberg to grab a gray hoodie. On the rarest of occasions — such as a White House visit — Zuckerberg has been seen in a suit. (Surprisingly, it’s not gray.)
Monday Zuckerberg gave everyone a peek into his closet, as he marked his return from paternity leave. “What should I wear?” he joked.
The photo featured nine identical gray T-shirts, and seven gray hoodies. The T-shirts hang in a neat line. It’s the stately presentation most of us reserve for our more formal clothes.
As vanilla as the photo is, it still received over one million likes and 74,000 comments.
If Johnny Cash was the Man in Black, Mark Zuckerberg is the Guy in Gray.
Zuckerberg has previously explained his dull get-ups. He’s wary of taking on too many decisions, and directing his energy away from his work on Facebook.
“I feel like I’m not doing my job if I spend any of my energy on things that are silly or frivolous about my life,” Zuckerberg explained in 2014.
While Zuckerberg has said he only works 50 to 60 hours a week, he’s clearly obsessed with Facebook’s mission to connect the world.
“If you count all the time I’m focused on our mission, that’s basically my whole life,” he once said.
Zuckerberg isn’t the only person to bring an extreme approach to their wardrobe. A middle-aged Steve Jobs made light jeans and black turtlenecks his uniform. The approach worked well for Jobs, who rebuilt Apple and churned out the iPod, iPhone and iPad.
The strategy worked for them, which raises the question — why aren’t more of us trying this?