Even before Apple formally confirmed that the iPhone 7 would no longer include a headphone jack for listening to audio, Twitter was abuzz with (mostly) informed speculation and premature criticism from disgruntled customers.

The snark, in short, was rampant.

There was a long buildup at the event. Observers heard about Super Mario, education initiatives, the swim-proof Apple Watch, partnerships with Hermès and Nike, and upgrades to the iPhone 7 camera. Then, finally, Apple came clean. Indeed, the newest iPhone does not have a headphone jack. Instead, customers will use either headphones that plug into the phone’s Lightning port or wireless Bluetooth.

“The reason to move on … really comes down to one word: courage,” said Philip Schiller, Apple’s senior vice president. “The courage to move on and do something new.”

Well, Twitter lost its collective mind.

Apple also unveiled its own wireless headphones, called AirPods, which will go on sale in October for $159. They will provide up to five hours of listening time on a single charge and come in a charging case that offers 25 additional hours of battery life.

The company went hard touting the benefits of wireless headphones. They won’t get tangled or knotted. That’s true. They will connect easily to other Apple products and move among your different devices as you do. Sure, that seems pretty cool.

Well, cool until you lose or damage one, Twitter barked.

Speaking of barking, several social media users couldn’t help but note a missed naming opportunity.

Read more from The Washington Post’s Innovations section.