“After doing some research I discovered 1.1 billion umbrellas are thrown away each year — the equivalent weight of 70,000 elephants,” the 38-year-old said. “I was fed up and I decided I had to solve this problem.”
After analyzing dozens of broken umbrellas he’d collected from trash bins after rain storms, Hoogendoorn had an epiphany: The key to designing a better umbrella wasn’t blocking the wind, but using it to his advantage. A year-round windsurfer since the age of eight, Hoogendoorn realized he understood this concept instinctively.
With little more than some glue and his grandmother’s sewing machine, an early prototype of the Senz umbrella was born. Capable of withstanding gusts up to 70 mph — according to the company — the aerodynamic umbrella looks like some combination of a Stealth bomber and a Batman cape and is designed to stabilize in high winds instead of crumpling.
Nine days after going on sale in October 2006, Hoogendoorn and two partners who brought the device to market had already sold 10,000 umbrellas, running out of stock completely. And now Hoogendoorn’s “stormproof” umbrella has become a regular sight on Dutch streets and has recently appeared on a top umbrella list in the United States in part because of its unique design.
Umbrellas range from pocket-size to contraptions large enough to cover your deck and have changed little in several thousand years. References to “parasols” date to ancient Egypt, Greece, India and Rome.
“Since the appearance of first silk umbrellas in China, they represented true works of art and were because of that limited only to wealthy merchants, noble families, and royals,” according to Umbrellahistory.net. “Created from frames of mulberry bark and bamboo that is at least five years old, Chinese workers painted the silk top with various designs of dragons, nature, landscapes, animals, figures, flowers, scenes from their mythology, and writings.”
The problem with most umbrellas, as any storm survivor will attest, is that an umbrella’s hinges — which give it retractability — are also the devices’ weakest point, making the umbrella vulnerable to strong winds that fill the canopy. If a powerful gust of wind doesn’t flip an umbrella over entirely, it’s likely to break the hinges and turn the umbrella inside-out.
While the Senz has a unique design, there has been criticism. Some users have complained that its odd shape makes it difficult to store and unable to shield more than one person at a time from rain.
Hoogendoorn designed the Senz to redirect the wind, allowing the umbrella to float on the strong gust like a kite. He also removed hinges from his design and replaced them with sturdy ribbing that’s nearly impossible to turn inside-out.
When wind rushes beneath the Senz, the umbrella stabilizes instead of flipping. The company has demonstrated the umbrella’s strength by placing employees in wind tunnels and turning them on full blast.
The front of the umbrella angles upward so the user’s view isn’t obstructed and the Senz lacks the pointed tips that put pedestrian’s eyes at risk of being poked. The handle allows the umbrella to turn on its own when it encounters wind.
Hoogendoorn claims he can hold the umbrella with only two fingers without trouble in winds up to 40 mph.
“Our umbrella is different,” Hoogendoorn said. “If the wind gets underneath, then its catches the backside of the umbrella, causing it to turn into the same direction of the wind. This is what you want because the rain is almost always coming from the direction of the wind.”
“Like a windsurfer,” Hoogendoorn added, “the idea is to use the wind to your advantage.”