I just learned of a new package that really takes the cake — the stale wedding cake.
Starting this Valentine’s Day, Machine Guns Vegas will offer a “Just Divorced” experience.
The package — announced this week during Shot Show, the industry’s largest trade show, which just happens to be in Las Vegas — is for “a recently divorced husband or wife and up to four guests to celebrate the divorcee’s new independence by utilizing wedding memorabilia as targets.”
Ex-spouses who pay $499 will have the privilege, the range says in a news release, of celebrating “their recent uncoupling and new beginning by taking aim at wedding items from years passed including (but not limited to) wedding dresses, tuxes, and marriage certificates with MGV’s largest caliber-shot available.”
“Creating an activity out of laying wedding memorabilia to rest that would likely just collect dust or be painful reminders of if “till death do us part” doesn’t really pan out can be therapeutic,” said Genghis Cohen, owner of Machine Guns Vegas.
It can also be a superb way to generate free publicity in the face of an arms race among these new clubs, especially in Las Vegas, where shooting machine guns is the new golf (or the new day trip to the Hoover Dam) (or the new spa day) (or the new Cirque du Soleil).
But that incident has not stopped more machine gun packages like ones for divorcees from popping up.
Other packages at Machine Guns Vegas include “The Seal Team 6 Experience,” “The Femme Fatale Experience,” and “The Kids Experience,” which is “is designed for the comfort and convenience of your whole family.”
“We’re thrilled,” said Cohen, the range’s owner, “to put a positive spin on what can be a difficult and stressful time for people.”