Earlier this month I wrote about new high-end gun ranges opening around the country — leather couches, cigar rooms, gun caddies, catered lunches, even custom-fit earplugs. Some call them Guntry Clubs, and they are extensively reviewed on Yelp and TripAdvisor.

These new ranges are attracting a new breed of shooter — younger, increasingly female, more urban/suburban. Out: 12-gauge shotguns. In: AR-15s. To get people in the door, these new clubs have gotten quite imaginative with their package deals. Miami’s Lock and Load — where LeBron James shoots machine guns in a South Beach club-like setting — even offers a package to fire Israeli special forces weapons.

I just learned of a new package that really takes the cake — the stale wedding cake.

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Starting this Valentine’s Day, Machine Guns Vegas will offer a “Just Divorced” experience.

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The package — announced this week during Shot Show, the industry’s largest trade show, which just happens to be in Las Vegas — is for “a recently divorced husband or wife and up to four guests to celebrate the divorcee’s new independence by utilizing wedding memorabilia as targets.”

Ex-spouses who pay $499 will have the privilege, the range says in a news release, of celebrating “their recent uncoupling and new beginning by taking aim at wedding items from years passed including (but not limited to) wedding dresses, tuxes, and marriage certificates with MGV’s largest caliber-shot available.”

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“Creating an activity out of laying wedding memorabilia to rest that would likely just collect dust or be painful reminders of if “till death do us part” doesn’t really pan out can be therapeutic,” said Genghis Cohen, owner of Machine Guns Vegas.

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It can also be a superb way to generate free publicity in the face of an arms race among these new clubs, especially in Las Vegas, where shooting machine guns is the new golf (or the new day trip to the Hoover Dam) (or the new spa day) (or the new Cirque du Soleil).

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The machine gun deals have not been without incident. You probably recall last year that at a range not far from Las Vegas, a 9-year-old accidentally shot and killed her instructor with an Uzi.

But that incident has not stopped more machine gun packages like ones for divorcees from popping up.

Other packages at Machine Guns Vegas include “The Seal Team 6 Experience,” “The Femme Fatale Experience,” and “The Kids Experience,” which is  “is designed for the comfort and convenience of your whole family.” 

The range is already taking reservations for the “Just Divorced” package.

“We’re thrilled,” said Cohen, the range’s owner, “to put a positive spin on what can be a difficult and stressful time for people.”

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