This TV publicity image released by AMC shows Elisabeth Moss as Peggy Olson in a scene from "Mad Men." Olson was nominated for an Emmy Award for best actress in a drama series on Thursday July 18, 2013. The Academy of Television Arts & Sciences' Emmy ceremony will be hosted by Neil Patrick Harris. It will air Sept. 22 on CBS. (AP Photo/AMC, Jaimie Trueblood) Elisabeth Moss as Peggy Olson in a scene from “Mad Men.”  (AP Photo/AMC, Jaimie Trueblood)

Television’s most heavily-analyzed show is returning April 13, and you know what that means: the drum beat has started.

The recently-released seventh-season teaser for “Mad Men” was another study in Matthew Weiner-esque obfuscation, but New York Magazine’s got a profile of Elisabeth Moss that promises to be much more sating. “Mad Men,” Willa Paskin argues, has always been a show about Peggy Olson.

TV has many ambitious women, but Peggy stands out among them for navigating a working world—with glass ceilings, boys’ clubs, and take-me-seriously work clothes—that feels, despite its period detail, remarkably contemporary. Peggy is “the one we relate to, the one that’s us,” Moss says, and the legions of essays and blog posts and tweets celebrating her extraordinary ability to lean in are proof of her connection to the audience. (Peggy Olson is easily the most GIF-ed feminist icon of all time.)

Moss’ character ended season six in her boss, Don Draper’s office, literally wearing the pants.

Some revelations about Moss, who recently won a Golden Globe for her performance in Jane Campion’s “Top of the Lake:” She has two cats named Lucy and Ethel. She travels with a stuffed animal. And she gets so excited when she does a scene that her microphone has to be adjusted so as not to pick up her heartbeat.

Her 2013 interview with Terry Gross is just as interesting. She may be one of least affected, pretentious actresses in Hollywood.