— Barbell Apparel (@BarbellApparel) April 13, 2014
The thigh gap, the latest trend when it comes to showing off how skinny you are, may have finally met its match: a clothing company that’s revolting against slender gams.
Barbell Apparel is a company that’s seeking the more thunder-thighed among us to buy its wares: Cyclists, downhill skiers, snowboarders, and speed skaters can have outsize quadriceps and glutes that making shopping for jeans a nightmare. And then there are those who just really, really like spending time at the squat rack.
It must have struck a nerve, because the company, which says it’s making the “anti-thigh gap jeans,” surpassed its $15,000 Kickstarter goal by more than $132,000. There are 32 days left in the campaign, and as of press time, the donations were still rolling in. The company says the fit ratios on its jeans are different from the ones most retailers sell, meant to accommodate big thighs without having to get the pants altered to fit a smaller waist. During the Olympics, the New York Times wrote of the prodigious rear-ends and thighs of downhill skiers like Jan Hudec:
How enormous are his butt and his thighs? It is so hard for him to find jeans that can contain their bulk, he said, that when he does, he hangs on to them for as long as he humanly can.
“When they rip, I drive them across town and my mother sews them for me,” said Hudec, who, it is worth noting, is 32. Ripped jeans are apparently a common phenomenon for downhill skiers, much as it is routine for the Incredible Hulk to turn green and burst out of his clothes in fits of anger.
— Barbell Apparel (@BarbellApparel) March 8, 2014
Barbell’s new product should square nicely with those who extoll the benefits of fitspo (fit inspiration) — a social media trend created in response to thinspo (thin inspiration) posts that are pro-ana (pro-anorexia) or that favor other eating disorders. Fitspo tends to value strength over size, though it’s not without its problems, too.
Barbell said on its Kickstarter page:
The Barbell Apparel team spends a minimum of 20 hours a week in the gym, and when we get off work, we’re snowboarding, mountain biking, motorcycling, and doing just about any adrenaline fueled movement you can think of.
We were tired of struggling with jeans that didn’t fit, weren’t comfortable, and completely restricted our ability to move. So we decided to fix it.
h/t Huffington Post