Ronald McDonald turned hipster? He has gotten a redesign from the woman who won a Tony for the costume creations for Broadway’s “Beauty and the Beast.”
Mr. McDonald’s old mustard-yellow jumpsuit and candy cane sleeves are out. Now he’s sporting a pair of “manpris,” a red blazer and a bowtie.
He still wears the gloves and giant shoes. And, of course, he has the same Bozo-red hair.
His new threads were designed by Ann Hould-Ward, who has been nominated for two Tonys and won a third for her costume design for the Broadway staging of “Beauty and the Beast.”
“Designing new clothes for Ronald McDonald was one of the highlights of my career,” Hould-Ward said. “I’ve worked with some really big names over the years and suiting up a living legend was a real thrill.”
His last redesign was in 2005.
Well, there’s at least one who supports it:
Also, for the first time since he debuted in a TV spot in 1963, he’ll have an active presence on social media. He’ll be using the hashtag #RonaldMcDonald.