“The Gumball is not a bunch of rich people just showing off cars,” says Bun, rap icon and confirmed habitué of the rally. “I understand why people would think that because the people that do it are wealthy. But once we get on that highway, money can’t help you in certain situations. You’re gonna laugh, you’re gonna cry, you’re gonna be happy and angry. And it takes your brothers to help you get through it all. The Gumball is a brotherhood.”That brotherhood began in 1999, when former skater Maximillion Cooper invited 50 of his friends to take part in a 3,000-mile drive around Europe. Winning wasn’t nearly as important as the parties that followed each leg of the race, and not surprisingly, within a few years, word of the rally began to spread. Today, the Gumball is not only one of the world’s largest motor rallies, it’s also considered the ultimate road trip for car aficionados worldwide, a rite of passage for both automotive kidults and well-heeled members of the party elite.
June 17, 2014 at 6:18 AM EDT