Now — as some jurisdictions impose fines on those who won’t turn off their garden hoses — some are taking their neighbors to task on social media for what they perceive as the profligate use of H20. It’s a witch hunt — or, perhaps, much-needed vigilante justice — called “#droughtshaming.”
“I am a water crusader,” said Tony Corcoran, a man profiled by the “Today” show’s “Rossen Reports.” Corcoran, a restaurant manager, records water addicts at their worst and posts the results online.
“Don’t you feel bad when you’re doing this type of work?” Corcoran asked some landscapers on camera. “There’s only one year of water left!”
Though there are even apps that facilitate droughtshaming, some think this strategy is counterproductive.
“Instead of going online and shaming people publicly, which might be useless, why doesn’t this guy just go to the city and tell the city, ‘Stop these people — they’re using too much water,’ ” Karen North, a psychologist and social media expert at the University of Southern California, told “Rossen Reports.”
The show was also able to catch up with one of Corcoran’s targets.
“This is as bad as having drones over your house,” one woman not identified by “Rossen Reports” said. But does Corcoran have a point?
“Well, he sort of does,” the woman said.
Some other examples of the practice culled from social media: