The main takeaway is that some white supremacists may have embraced Swift’s popular lyrics and music videos as supportive of their beliefs, and that Swift is racist for not publicly decrying them.
“Taylor’s sweet, victim image is the perfect vehicle and metaphor for white supremacists’ perceived victimization,” Herning wrote, adding that the pop star’s lyrics have “dog whistles to white supremacy.”
Herning specifically focused on Swift’s new hit single “Look What You Made Me Do,” which Herning claimed seems to offer “subtle, quiet white support of a racial hierarchy.” She wondered if the song serves “as indoctrination into white supremacy” for young girls.
“At one point in the accompanying music video, Taylor lords over an army of models from a podium, akin to what Hitler had in Nazis Germany. The similarities are uncanny and unsettling,” Herning wrote.
In response, Swift’s legal team sent a letter to Herning, who serves as the executive editor of PopFront, demanding a retraction of the story, which it called “provably false and defamatory.” The letter said Swift is “prepared to proceed with litigation” if the story isn’t retracted.
The letter, while menacing, didn’t legally require anything of the blogger. It was the first step toward a defamation lawsuit, which would be hard for Swift to win. Given that she is a public figure, not a private person, she would have to show in court that the blogger made the statements with “actual malice” — in other words, knowing they were untrue and publishing them specifically to destroy the pop star’s character. People in Swift’s position rarely prevail in defamation lawsuits, but it’s not uncommon for celebrities to use cease-and-desist orders, which have no force of law, to suppress negative stories.
The ACLU fired back with a letter on Nov. 6, claiming neither Herning nor PopFront would remove the article and that Swift’s arguments don’t hold water.
“The blog post is a mix of core political speech and critical commentary; it discusses current politics in this country, the recent rise of white supremacy, and the fact that some white supremacists have apparently embraced Ms. Swift, along with a critical interpretation of some of Ms. Swift’s music, lyrics, and videos,” the letter stated.
The letter also makes cheeky references Swift’s songs “Shake it Off” and “Wildest Dreams.”
“Criticism is never pleasant, but a celebrity has to shake it off, even if the critique may damage her reputation,” it stated, adding that “not even in your wildest dreams” could Swift’s claims “constitute defamation.”
Herning also spoke publicly about the cease-and-desist letter.
“The press should not be bullied by high-paid lawyers or frightened into submission by legal jargon,” she told Variety. “These scare tactics may have worked for Taylor in the past, but I am not backing down.”
This isn’t the first time Swift tried to legally quell comparisons between herself and white supremacists.
In 2013, a teenager named Emily Pattinson began jokingly overlaying quotes by Adolf Hitler on Pinterest photos of Taylor Swift. Swift’s lawyer J. Douglas Baldridge sent Pinterest a stern letter, demanding the images be removed, but the social media network refused, BuzzFeed News reported.
From there, white supremacists began lauding Swift as an icon for their movement. While many think it’s a long-running ironic joke, others, such as Herning, seem to take it a little more seriously.
Columnist Milo Yiannopoulos explained in Breitbart the alt-right thinks “Swift is covertly ‘red-pilled,’ concealing her secret conservative values from the progressive music industry while issuing subtle nods to a reactionary fanbase.”
Derek Hawkins contributed to this report.
Correction: An original version of this post stated the ACLU sent its letter on Oct. 25. It was sent on Nov. 6. The post has been updated to reflect this.