YouTube’s decision comes just days before the March for Our Lives, a rally scheduled for March 24 that was organized by survivors of the Parkland, Fla., high school shooting, which left 17 people dead.
By changing its content guidelines, the website has launched itself into a heated gun-control debate that has taken over the country.
After the shooting, students who survived took to social media to call for stricter gun control, sparking a movement that has resulted in many U.S. businesses distancing themselves from the gun industry and the National Rifle Association. Major retailers like Dick’s Sporting Goods and Walmart have also taken steps to limit the sales of guns.
While these responses are considered unprecedented, this is not the first time YouTube has altered its rules for gun-related content in the wake of a shooting.
After a gunman using rifles modified with bump stocks opened fire in Las Vegas and killed nearly 60 people, the website expanded its policies to ban videos that show how to modify guns to make them fire more quickly, Newsweek reported.
While the new guidelines have not officially been implemented, users who post content about firearms should review their videos, YouTube’s spokesman said.
On Instagram, Spike’s Tactical, a firearms company, wrote “Well, since we’ve melted some snowflakes on [YouTube] and got banned, might as well set IG and FB on fire!” The caption accompanied a photo of a gun, a loaded magazine and a “Make America Great Again” hat.
According to a separate, expletive-laden post on the company’s Facebook page, the ban was “due to repeated or severe violations of” YouTube’s community guidelines.
A YouTube spokeswoman told Bloomberg News that the channel had been “mistakenly removed” and was reinstated.
InRange TV, which also posts content dedicated to firearms on YouTube, said in a Facebook post it planned to start uploading videos to PornHub, an adult website.
InRange TV said in the post it is “looking for a safe harbor” for its content and viewers.
For many YouTube content creators and proponents of the Second Amendment, the ban amounts to censorship.
On Facebook, InRange TV said YouTube’s previous actions against firearms-related content has been “increasingly arbitrary and capricious so there is little reason to believe that this new policy is not going to be used to hammer content creators into whatever corner they see fit.”
YouTube is a “virtual public square” and the new policies “can legitimately be viewed as the stifling of commercial free speech, which has constitutional protection,” the statement said.
YouTube, as a private company, is not bound by the First Amendment from picking and choosing its content.
According to YouTube, the website worked for months with experts to update its guidelines.
“We routinely make updates and adjustments to our enforcement guidelines across all of our policies,” a YouTube spokesman said in a statement.
However, Karl Kasarda, co-owner of InRange TV, told the Wall Street Journal that the broadness of the policies gives YouTube the freedom to censor content it doesn’t like.
The NSSF echoed Kasarda’s concerns, pointing to the ban’s potential to remove educational content that serves instructional or skill-building purposes.
“We suspect it will be interpreted to block much more content than the stated goal of firearms and certain accessory sales,” the statement said.