It wasn’t long before a woman identified as Susan Schrivjer started a Change.org petition to pressure the store to remove the figures. More than 9,300 people signed it.
“Toys R Us is well known around the world for their vast selection of toys for children of all ages,” Schrivjer wrote. “However their decision to sell a Breaking Bad doll, complete with a detachable sack of cash and a bag of meth, alongside children’s toys is a dangerous deviation from their family friendly values. That’s why I’m calling on Toys R Us to immediately stop selling the Breaking Bad doll collection in their stores and on their website.”
After initially saying the toys were carried in limited quantities in the “adult action figure” section of its stores, the company reversed course late Tuesday.
“Let’s just say, the action figures have taken an indefinite sabbatical,” Toys R Us said in a statement, according to the Associated Press.
Not everyone agreed with Schrivjer’s petition. A person who identified himself as Daniel Pickett formed a counter-petition calling for the retailer to keep the toys, citing adult collectors who might shop at their stores.
“Toys R Us’ decision to sell a line of Breaking Bad ACTION FIGURES, complete with a detachable sack of cash and a bag of meth, in an aisle designated for adult collectors, featuring properties of a more mature nature that might appeal to older collectors, and away from the other ‘kid’ toys, shows that TRU understands there is more than one group of collectors that regularly come through their doors each day,” Pickett wrote. “It is NOT irresponsible to have these in the store. It is only irresponsible if they sell them to people they are not appropriate for.”
Actor Bryan Cranston, who played White in the series, reacted earlier this week on Twitter:
"Florida mom petitions against Toys 'R Us over Breaking Bad action figures." I'm so mad, I'm burning my Florida Mom action figure in protest— Bryan Cranston (@BryanCranston) October 20, 2014
Sarah Halzack contributed to this report.