“Under Armour is proud of our long-standing relationship with MLB and we look forward to this exciting next chapter,” Under Armour founder and CEO Kevin Plank said in a statement. “This is a watershed moment for the Under Armour brand as this partnership with MLB and Fanatics furthers our collective dedication to bringing passion, energy and innovation to the game of baseball. Under Armour’s goal is to engage and excite MLB’s incredibly diverse fan-base across America and around the world, and grow the game for the next generation of great athletes.”
Under Armour will provide “jerseys featuring prominent Under Armour branding, baselayer, game-day outerwear, and year-round training apparel for all 30 MLB clubs.” Both Under Armour and Fanatics are expected to offer apparel and accessories before the 2020 season.
Coincidentally, the announcement comes with the baseball industry gathering at National Harbor for baseball’s winter meetings, in Under Armour’s backyard and across the river from where their biggest baseball client, Bryce Harper, plays at Nationals Park. Under Armour’s baseball roster also includes Giants catcher Buster Posey and Dodgers ace Clayton Kershaw.
“We are excited to build on our partnership with Under Armour, a powerful global brand that continues to grow exponentially, and Fanatics, an industry leader in sports licensing,” MLB Commissioner Rob Manfred said. “Under Armour’s marketing ability and brand status are a perfect fit to showcase our players and provide an even stronger connection between our game and its young fans and players. We appreciate Majestic’s many contributions to our clubs, players and fans throughout our partnership.”