This sounds a lot like the approach several other large employers have recently taken, as they make changes to their rules on tattoos. Starbucks and PetSmart made a similar policy shift last year to allow for "appropriate" tattoos. And even the U.S. Army relaxed its rules earlier this year.
There's little question younger workers are fond of body ink, and employers may be trying to respond. A 2010 study by the Pew Research Center found that nearly 40 percent of millennials have tattoos, and that nearly half of the ones who have them sport between two and five.
It could also be that, as more people with tattoos have risen in the corporate ranks, they're increasingly supporting policies that are ink-friendly.
There is "definitely" a loosening of restrictions in the restaurant industry, said Brian Elzweig, a law professor at Texas A&M University-Corpus Christi who has studied the legal issues around tattoos in the workplace. "I think what's been happening is more and more people who have tattoos are getting into levels of management, and whether they're visible or not, they have a much more lenient attitude."
Retailers and fast-food companies could also be feeling the crunch of a tighter labor market, and generally loosening up their dress codes overall, recognizing that too many restrictions can get in the way of finding the most qualified workers. In June, Wal-Mart began giving workers a little more choice in the pants they wear to work. Abercrombie & Fitch also made changes to its well-known dress code restrictions earlier this year.
The decision at Jimmy John's (which the company would not yet confirm to The Washington Post) may partly have been the result of a petition started on the Web site Coworker.org that was signed by nearly 9,000 people, including 4,600 who identified as Jimmy John's employees. It was inspired by a similar campaign by Starbucks workers, who succeeded last October in encouraging the coffee chain to change its policy to allow visible tattoos. "Letting us express our individuality isn't really much to ask for," the campaign to Jimmy John's declared.
But even if more companies are loosening tattoo restrictions, young people still—probably wisely—have some professional concerns about it. A recent University of Tampa study found that 86 percent of students surveyed thought those who have visible tattoos will have a harder time finding a job. And nearly the same amount said that if they were to get a tattoo, they would consider getting one where they can hide it.