The Washington Post

Internet ad revenue outpaced broadcast TV ad revenue for the first time

This chart comes from a new report looking at Internet advertising revenue in 2013 that was prepared by PricewaterhouseCoopers for the Interactive Advertising Bureau.

“The news that interactive has outperformed broadcast television should come as no surprise,” Randall Rothenberg, president and chief executive of IAB, said in a statement accompanying the report’s release. “It speaks to the power that digital screens have in reaching and engaging audiences.”

Of course, as the chart itself shows, Internet ad revenue still clearly lagged behind the two combined television categories (broadcast and cable) last year. And nobody is going to be surprised by the news that Internet advertising revenue is on the rise (up 17 percent last year over 2012, according to the report).

Still, this is pretty noteworthy: Internet ad revenue topped cable television for the first time in 2011; two years later, it surpassed broadcast television ad revenue.

The key takeaway from the report may be the massive growth in mobile advertising, which reached $7.1 billion last year — an increase of 110 percent over $3.4 billion a year earlier. As you might expect, the money is following the people: Earlier this year, Pew reported that two-thirds of adults in this country access the Internet via a smartphone or tablet.

Mark Berman covers national news for The Washington Post and anchors Post Nation, a destination for breaking news and stories from around the country.

The Freddie Gray case

Please provide a valid email address.

You’re all set!

Campaign 2016 Email Updates

Please provide a valid email address.

You’re all set!

Get Zika news by email

Please provide a valid email address.

You’re all set!
Show Comments

Sign up for email updates from the "Confronting the Caliphate" series.

You have signed up for the "Confronting the Caliphate" series.

Thank you for signing up
You'll receive e-mail when new stories are published in this series.
Most Read



Success! Check your inbox for details.

See all newsletters

Close video player
Now Playing

To keep reading, please enter your email address.

You’ll also receive from The Washington Post:
  • A free 6-week digital subscription
  • Our daily newsletter in your inbox

Please enter a valid email address

I have read and agree to the Terms of Service and Privacy Policy.

Please indicate agreement.

Thank you.

Check your inbox. We’ve sent an email explaining how to set up an account and activate your free digital subscription.