The Washington Post

Saying goodbye to Crumbs: Is the cupcake fad over yet?

As the national cupcake chain Crumbs closes all of its stores, D.C. reflects on the cupcake food trend losing its sweet touch. (Nicki DeMarco and Kiratiana Freelon/The Washington Post)

Crumbs is really closed. Walk past a store in New York or D.C. and it’ll be dark. The doors are shut. The lights are off. The chairs are stacked. There isn’t even a Web site anymore.

Crumbs closed all of its 65 stores across 10 cities Monday evening, and the company offered a brief statement, according to the Wall Street Journal: “Regrettably Crumbs has been forced to cease operations and is immediately attending to the dislocation of its devoted employees while it evaluates its limited remaining options.” Those options could include a bankruptcy filing, the spokeswoman said.

Some people loved the jumbo cupcakes piled with enough icing for two cupcakes. Others hated them.

There’s no clear-cut reason for the downfall of Crumbs. Maybe it was the size of the cupcakes. Or the quick expansion. Or maybe cupcakes are just a trend.

But as Wonkblog pointed out, it was probably a combination of the three. Put simply, Crumbs just wasn’t making any money and the cupcake bubble seems to have burst.

But that doesn’t mean the end for independent cupcake shops in D.C. or across the nation.

People from across the country continued to flock to Georgetown Cupcakes, the bakery with its own TLC show.

“Honestly I’m not a big fan of cupcakes, but these are really good,” Jasmine Williams said Tuesday in between bites of a double chocolate cupcake in Georgetown.

“If this would have shut down, I would be upset,” she added.

Maybe all cupcake shops should have a television show. 



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