Nearly every industry has a reality show dedicated to it. Shipping stuff? Yes. Dog whispering? Check. Bounty hunters named Dog? Of course. Now, prospective legal marijuana tycoons can get in on the action.
As Fox 31 Denver reported, 200 people showed up Saturday in Denver to audition for a new, Web-based marijuana reality show named “The Marijuana Show.” (No pot puns here, folks.)
Here’s how it works: People pitch their marijuana business ideas to investors, who will back projects by investing $25,000 to $1 million or more, co-creator Wendy Robbins told the Fox affiliate.
In their online pitch, show co-creators Karen Paull and Robbins describe their project as “The Shark Tank” meets “The Apprentice,” but emphasize it’ll be more like a dolphin tank rather than shark tank. They also have a higher vision in mind: to combat negative connotations around marijuana use. “It’s really an important and potent herb and medicine and it needs to be legal,” Robbins told Fox 31. “That’s why we are doing this.”
“We’re the puff the magic dragon of reality pitch shows. Basically, we don’t wanna be rude,” Robbins told 303 Magazine. “It’s really about educating, and us getting educated too, the world about the whole industry.”
On Saturday, people pitched ideas to a panel, which will then choose six winners to head to a boot camp in New Mexico. From there, the contestants will prepare for October, when they will pitch investors back in Denver, the Fox affiliate reported. Audition pitches ranged from movie projects to a woman who wants to use cannabis in her flower shop designs, and the show will air online in November, CNN reported.
Colorado voters approved recreational marijuana use in 2012, and since then, the legal marijuana industry across the country has been booming; as The New York Times pointed out, the legal industry is expected to grow to $2.6 billion this year, per marijuana research firm ArcView Group.